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“Hosting Connect Marketplace is a business development opportunity of enormous proportions as it’s a great way to showcase why we are one of the country’s best places for business, and an authentic destination for the meetings and convention industry,” Beck said.
“Connect attendees represent the full spectrum of meetings, conventions and events, including corporate, association, specialty, expo and sports." Beck noted Visit Salt Lake is ahead of its booking pace from last year and events such as the marketplace are helping to maintain positive momentum.
One of the organization's strongest areas of representation is events organizers in the sports segment, he explained.
This concentration of sporting events organizers gives Salt Lake the opportunity to highlight the array of facilities and infrastructure relating to hosting sporting events, he added.
"This is the evolution of Salt Lake where we've spent time and money to increase exposure," he said. We are moving forward." Attending meeting professionals represent thousands of annual meetings and billions of dollars in delegate spending and can help shape the future of the hospitality industry in Salt Lake City for years to come, he said.One of the critical pieces that could push the area's profile even higher would be a convention hotel, which he said is still under consideration by local civic leaders.