Columbia university speed dating study
Our design allows us to directly observe individual decisions rather than just final matches.Women put greater weight on the intelligence and the race of partner, while men respond more to physical attractiveness.Today there are eight companies devoted exclusively to this approach in the New York area alone, plus the many online match-making companies that offer speed dating as an adjunct to other services.
In the large dating group, men kept to the same proportion of yeses (10 out of 20 times). There are a number of possible explanations for this, including the fact that women might invest more emotional energy in each date and not want to solicit dates from too many potential partners.The richness of our data further allows us to identify many determinants of same-race preferences.Subjects' backgrounds, including the racial composition of the ZIP code where a subject grew up and the prevailing racial attitudes in a subject's state or country of origin, strongly influence same-race preferences.If two people agree that they would like to see each other again, they are matched up for a second — real — date.
Simonson's study took two forms: one a small group of 10 men and 10 women; the other had 20 men and 20 women, all graduate students at Columbia University.
"So women end up putting a great deal of emphasis on physical appearance, an attribute that you can evaluate relatively easily," said Simonson.